Wednesday, February 27, 2008

Resident Boobage or How To Pander To Your Target Audience

Resident Evil: Extinction came out on DVD here yesterday. Naturally I bought it, but something jumped out at me straight away (and it wasn't a zombie).

Back cover, top right, we get this picture:

In a ground breaking moment of cinematography, we get a simultaneous down-top/up-skirt shot of Milla Jovovich.


They just had to include that shot (which actually does not appear in the movie) as part of the promo material on the cover. Because it's clearly the best representation of the action in the movie, and is going to make people buy it.

I love breasts as much as the next guy, and it's fair to say I wouldn't kick Milla out of bed. But that's one hell of a cheesy photo to put on a dvd sleeve.

1 comment:

Esbat said...

Simultaneous Upskirt/downshirt... thats is indeed a brilliant piece of marketing.